Call centers in Mexico: The proximity and the language as a competitive advantage

Call centers in Mexico:

The proximity and the language as a competitive advantage

Call Centers in Mexico have become one of the top options for US companies looking to outsource services in Latin America. Its close proximity to the US and cultural similarities are two of the strongest competitive advantages in Mexico’s call center industry. The Call Center industry in Mexico is vibrant and is in the top 10 choices for call centers in the world and ranks as number 3 in Latin America.

Other Latin American countries  where the industry is growing are Brazil, Chile, Colombia and Argentina, however all are located thousands of miles away from the US mainland. Countries like India, China, Malaysia and the Philippines are top call center industry hot spots but are also located far away.  The greater the distance from the US the greater the dilution of cultural similarities and language skills. The city of Tijuana, Mexico on the other hand is only five minutes away from San Diego, CA and has one of the best infrastructures in the country.

Mexico remains as the number one country that can offer a strategic near shore advantage to US corporations. American representatives can easily visit one of Mexico’s call centers on any given day. This is especially true in cities like Tijuana, where border facilities has been modernized to allow for rapid entry and exit. Additionally, Tijuana’s newly reconstructed International Airport makes it easy and convenient for anybody in the US to fly into the city.  

As quoted by Joe Andere, Executive Vice President of  Voxcentrix, Inc. (Voxcentrix is considered by many as the best Call Center in Tijuana and in Mexico), who recently published an article named: “Call Centers taking over abandoned manufacturing plants, craft beer, employment and Ahi Tuna Tostadas…”:

“In our experience, the advantage of the region and cost-effective pricing has allowed our clients to save over 30% on their operational costs. They have also experienced an increase of 16% of labour hours vs counterparts in the US. Our approach at Voxcentrix is to give our clients full operational control while adhering to policies and procedures established in their own US operations.”

With proximity comes the similarity of a shared culture and the use of the same English language. That’s another reason large companies in the US are choosing Call Centers in Mexico for their outsourcing needs. Wharton University published an article named “Latin America: In the Sightlines of the Call Center Industry” which stated:

“One of the major reasons why major multinationals are beginning to take a look at Latin America involves the use of the Spanish language. Mastery of that language is essential for Spanish companies that are looking for providers of customer services. That is also the case for North American companies. Nowadays, the Hispanic population of the United States is the largest minority in the country.”

In short, Mexico is very strong and very competitive in the Call Center and Contact Center industry. Proximity, cultural similarities as well as English & Spanish language skills are reasons why companies are relying on Mexican centers to handle their outsourcing needs. The binational and bilingual population is providing these companies with a unique advantage: understanding of the US American and Mexican culture, no other countries in Latin America or the World can make this claim.

If you need Contact Services in Mexico, feel free to contact us!

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Joe Andere
Phone: 619.363.8880
Email: JOE@VOXCENTRIX.COM