{"id":60,"date":"2017-10-05T19:12:52","date_gmt":"2017-10-05T19:12:52","guid":{"rendered":"http:\/\/voxcentrix.com\/blog\/?p=60"},"modified":"2018-05-25T17:54:55","modified_gmt":"2018-05-25T17:54:55","slug":"becoming-brand-ambassadors","status":"publish","type":"post","link":"https:\/\/voxcentrix.com\/blog\/2017\/10\/05\/becoming-brand-ambassadors\/","title":{"rendered":"Becoming BRAND AMBASSADORS"},"content":{"rendered":"

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Becoming\u00a0<\/strong>BRAND AMBASSADORS<\/strong><\/h1>\n

Voxcentrix<\/em>,\u00a0the Call Center of passionate brand ambassadors <\/em><\/h3>\n

At Voxcentrix<\/a>\u00a0call center in Mexico, we have two concepts that run through the veins of the entire organization, those two ideas represent the way we approach things, they are like our mantra. Those two concepts are \u201cPassion\u201d and \u201cBrand Ambassadors\u201d. The first addresses how we approach things in every field of the everyday battle, and the second, imprints the way we coach our agents to approach their important role in the organization.<\/p>\n

Wikipedia defines a BRAND AMBASSADOR as:<\/p>\n

\u201ca person who is hired by an organization or company to represent a brand in a positive light and by doing so help to increase brand awareness and sales. The brand ambassador is meant to embody the corporate identity in appearance, demeanor, values and ethics<\/a>.<\/p><\/blockquote>\n

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At Voxcentrix<\/a>, we understand the importance of what our agents do, as they represent not only a company that sells products or provides services but their whole philosophy, their core values, their reason to be. Our job is to empower them to represent our clients as their voice, their ears, their brand ambassador, creating a unique and amazing customer experience.<\/p>\n

This year, Entrepreneur magazine published an article named \u201cSo, What’s a Brand Ambassador and Why Are They Important?<\/a>\u201d\u00a0 which stated:<\/p>\n

\u201ca great brand ambassador can cut through the clutter and say things about your company and brand with more credibility than you can because they won\u2019t make money as a result. That credibility is important for both direct outreach such as advertising and indirect such as pitching stories to reporters. Having a good brand ambassador, or several of them, is a powerful and versatile tool to raise your company or product awareness<\/em>\u201d.<\/p><\/blockquote>\n

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Big companies are taking this approach to their teams. A great example is Microsoft, the Software Company, who created a program called MVP (Most Valuable Player)<\/a>as a way to recognize, reward and support the users that are more active in helping others solve their technical problems. Other companies like Google, Southwest Airlines, Zappos and Apple have implemented successful programs that empower each member of their company to fully represent the essence of their brand.<\/p>\n

\u201cThat\u2019s one of the things we are proud of, we don\u2019t pressure agents to accomplish ridiculous goals, we focus on developing a positive customer\u2013brand relationship, we ask each agent to become a BRAND AMBASSADOR, to represent the values of the brand, their philosophy. That\u2019s a common mistake around other call centers abroad, they think that companies only care about cost reduction and numbers, but that\u2019s not true. More and more companies are realizing the importance and real value of taking care of their brand\u201d added Joe Andere, Executive Vice President of the company.<\/p><\/blockquote>\n