Phone interaction

No matter how hard you try, some of your customers will trust your brand, and others won’t. A big part of your customers will be complicated, irrational, and easy to disappoint. But they still need someone to play the hero and solve their problems.  You can catalog your business customers into three categories: trust advocates, neutrals, and antagonists. If you don’t want advocates and neutrals to become antagonists, you need to take action.  But the real villain in the movie isn’t your customer. The real criminals are poor management, wasted effort, lost opportunity, needless risk, among other things. Some of the biggest enemies that your customer service department will face are:  Not having an answer to the customer’s questionsTransferring calls to the wrong departmentBeing flooded with service ticketsLow-resolution times Failing to understand what your customers wantCustomers want a discount you can’t giveCustomers want a feature you won’t or can’t addHaving to...